Eco-friendly fabrics

Opting for organic cotton instead of regular cotton is a concrete gesture to preserve life. Of all the crops, the conventional cotton crop is the most polluting in the world because it uses the most herbicides and pesticides. Organic cotton farming uses non-GMO seeds and exploits natural solutions to manage pests and build healthy soils. Our fiber is spun in Switzerland, and the material is knitted and dyed here in Montreal. We mix cotton with spandex to maximize comfort and improve the durability of the product. About 75% of our production is GOTS certified while our yarn is SKAL certified.

Tencel® is the registered name of Lenzing for the Lyocell fiber, made from 100% ecological eucalyptus pulp. Unlike cotton cultivation, the eucalyptus tree grows on dry land and requires little water to grow. Also, it has the effect of irrigating the soil. A fiber of unrivaled softness, Tencel® protects against bacteria, absorbs moisture, and also plays an isothermal role: like pure virgin wool, it controls the temperature on the skin. It, therefore, keeps you warm in winter and cool in summer.

Before using new resources, we seek to reduce our ecological footprint by recycling existing materials. Recycled cotton is an alternative to organic cotton. The cotton fiber is shredded and spun again to knit a new 100% recycled material. Although slightly rougher to the touch, recycled cotton softens over time and becomes increasingly soft and comfortable to wear. Like all cotton, it is very durable and keeps us fresh during the beautiful summer days.

Bamboo is a renewable natural material; 100% biodegradable, it grows without the need for pesticides or chemicals. Bamboo fibers are naturally antibacterial, hypoallergenic, and regulate body temperature. It is also resistant to mold. It is a fabric that breathes and lets moisture and perspiration evaporate due to its porous composition. Bamboo drapes very well and has a very soft feel. Bamboo rayon is produced chemically by regenerating the cellulose in the fiber. All fabrics produced with cellulose are considered rayon (viscose). Despite the transformation, rayon from bamboo is deemed to be ecological as its primary source is naturally renewable.

Our recycled wool fabric comes from Prato in Italy. Today, the labor costs and market demands behind a product like reclaimed wool are not as before. The motivator is no longer the economy; it’s ecology. We don’t want to waste and throw away used clothes or second-choice fabrics because they’ll end up in landfills and pollute the planet. Our recycled wool is made from reclaimed wool sweaters that are shredded into usable fibers and mixed with polyester and nylon to give strength to the fabric.

Recycled polyester is a fabric that has been recycled from used materials. The most common source of raw materials for recycled polyester is old plastic water bottles, as well as waste raw materials from the manufacturing industry. This material is ultra-absorbent, it wicks away moisture to keep it dry and is durable and resistant to abrasion.

Denim is mainly made of cotton, an extremely thirsty resource that requires astronomical amounts of water to grow. Before jeans reach a store, they must be dyed, finished, and washed - making them one of the most polluting items in your wardrobe. To contribute to a more sustainable fashion industry, we have developed Pure Denim. Denim made from GOTS certified organic cotton to which we add spandex to make it more comfortable and stretchy.

Hemp is the most ecological and sustainable of our fabrics, it grows quickly, and its growth requires no pesticides, herbicides, and 4 times less water than cotton. Hemp fields also can capture CO2 from the atmosphere. Hemp fiber is biodegradable, hypoallergenic, and more resistant than cotton. Besides, it is almost entirely UV resistant. Hemp fibers are porous, forming a breathable fabric that has excellent thermal insulation, keeping you warm in winter and cool in summer. There is only one secret to remember: it softens with washes. Our hemp comes from China and is OCS (Organic-Certified-Standard) certified. We buy it there because, in Canada, we don’t have the expertise yet to transforms it into textiles. We hope that one day it will happen.