Sustainable fabrics

Eco-friendly fabrics

Message Factory and Oöm Éthikwear garments are made using sustainable fabrics. More than 75% of our fabrics are knitted and dyed in Montreal, which guarantees that our clothes are good for your health and have not damaged the health of those who participated in the manufacturing process. We believe in transparency in the way we make our clothes, but also what they are made of. We choose high quality organic and recycled materials to meet our high standards for comfort and durability.

Why favor organic fibers?

First, through social responsibility, organic fibers grow in controlled environments where pesticides, herbicides, or any other chemical are not used. We only use natural fertilizers. Water and soil are continuously monitored.

They are biodegradable. Organic textile breaks down naturally over time, while synthetic fibers become only permanent waste. In addition to releasing toxic gases into the air, synthetic fibers have a direct impact on climate change.

Absorbent, they are also beneficial for your health. Ecological fibers are mostly hypoallergenic, gentle on the skin, naturally antibacterial, and do not contain chemical irritants.

What are the most polluting fabrics for the planet?What are the most polluting fabrics for the planet?

The cultivation of conventional cotton is the third most water-consuming agricultural activity and one of the first users of pesticides and chemicals. It takes about 5,300 liters to produce 1 kg of cotton.


Polyester is a petroleum derivative, a non-renewable fossil fuel. It takes 1.5 kg of petroleum to make 1 kg of polyester. Polyester is made from toxic chemicals and causes air, soil, and water pollution. In our washing machines, polyester diffuses plastic microparticles, which end up in rivers and oceans, and pollute marine ecosystems. This pollution invisible to the naked eye, however, represents 50 billion plastic bottles in global waters each year.

Acrylic comes from the chemical and energy-intensive transformation of flexible plastic. Wastewater is challenging to treat, and the final fabric is almost impossible to recycle.


To produce rayon and viscose, several toxic chemicals are used. The pulping and spinning processes of the raw material also generate hazardous waste.


Opting for organic cotton instead of regular cotton is a concrete gesture to preserve life. Of all the crops, the conventional cotton crop is the most polluting in the world because it uses the most herbicides and pesticides. Organic cotton farming uses non-GMO seeds and exploits natural solutions to manage pests and build healthy soils. Our fiber is spun in Switzerland, and the material is knitted and dyed here in Montreal. We mix cotton with spandex to maximize comfort and improve the durability of the product. About 75% of our production is GOTS certified while our yarn is SKAL certified.

Tencel® is the registered name of Lenzing for the Lyocell fiber, made from 100% ecological eucalyptus pulp. Unlike cotton cultivation, the eucalyptus tree grows on dry land and requires little water to grow. Also, it has the effect of irrigating the soil. A fiber of unrivaled softness, Tencel® protects against bacteria, absorbs moisture, and also plays an isothermal role: like pure virgin wool, it controls the temperature on the skin. It, therefore, keeps you warm in winter and cool in summer.

Before using new resources, we seek to reduce our ecological footprint by recycling existing materials. Recycled cotton is an alternative to organic cotton. The cotton fiber is shredded and spun again to knit a new 100% recycled material. Although slightly rougher to the touch, recycled cotton softens over time and becomes increasingly soft and comfortable to wear. Like all cotton, it is very durable and keeps us fresh during the beautiful summer days.

Bamboo is a renewable natural material; 100% biodegradable, it grows without the need for pesticides or chemicals. Bamboo fibers are naturally antibacterial, hypoallergenic, and regulate body temperature. It is also resistant to mold. It is a fabric that breathes and lets moisture and perspiration evaporate due to its porous composition. Bamboo drapes very well and has a very soft feel. Bamboo rayon is produced chemically by regenerating the cellulose in the fiber. All fabrics produced with cellulose are considered rayon (viscose). Despite the transformation, rayon from bamboo is deemed to be ecological as its primary source is naturally renewable.

Our recycled wool fabric comes from Prato in Italy. Today, the labor costs and market demands behind a product like reclaimed wool are not as before. The motivator is no longer the economy; it’s ecology. We don’t want to waste and throw away used clothes or second-choice fabrics because they’ll end up in landfills and pollute the planet. Our recycled wool is made from reclaimed wool sweaters that are shredded into usable fibers and mixed with polyester and nylon to give strength to the fabric.

Recycled polyester is a fabric that has been recycled from used materials. The most common source of raw materials for recycled polyester is old plastic water bottles, as well as waste raw materials from the manufacturing industry. This material is ultra-absorbent, it wicks away moisture to keep it dry and is durable and resistant to abrasion.

Denim is mainly made of cotton, an extremely thirsty resource that requires astronomical amounts of water to grow. Before jeans reach a store, they must be dyed, finished, and washed - making them one of the most polluting items in your wardrobe. To contribute to a more sustainable fashion industry, we have developed Pure Denim. Denim made from GOTS certified organic cotton to which we add spandex to make it more comfortable and stretchy.

Hemp is the most ecological and sustainable of our fabrics, it grows quickly, and its growth requires no pesticides, herbicides, and 4 times less water than cotton. Hemp fields also can capture CO2 from the atmosphere. Hemp fiber is biodegradable, hypoallergenic, and more resistant than cotton. Besides, it is almost entirely UV resistant. Hemp fibers are porous, forming a breathable fabric that has excellent thermal insulation, keeping you warm in winter and cool in summer. There is only one secret to remember: it softens with washes. Our hemp comes from China and is OCS (Organic-Certified-Standard) certified. We buy it there because, in Canada, we don’t have the expertise yet to transforms it into textiles. We hope that one day it will happen.


All our fabrics are dyed using a process that is harmless to health and the environment and are certified OEKO-TEX® Standard 100. As for our organic cotton, approximately 75% of our production is GOTS certified while our yarn is SKAL certified.

The Oeko-Tex label is an international certification organization. In short, OEKO-TEX® STANDARD 100 certified clothing ensures that your skin does not come into contact with harmful and unpleasant chemicals. Certified fabrics are tested for more than 100 hazardous substances (such as pesticides, carcinogenic dyes, and heavy metals), which go far beyond existing national legislation.

The objective of the GOTS standard is to ensure the biological status of textiles, from the harvest of raw materials, through responsible manufacturing (ethical and social), to labeling to provide a credible assurance to the final consumer.

The SKAL International Foundation (Netherlands) monitors and examines organic production worldwide. Products certified "SKAL" cannot contain chemical fertilizers or pesticides, flavor, colors, or chemical/synthetic preservatives. The consumer can identify an organic product, examined by the foundation, with the quality symbol "EKO".

The OCS norm (Organic Content Standard) applies to any non-food product containing 95 to 100% organic matter. It checks the presence and percentage of organic materials in the final product and follows the path of raw materials, from the origin to the finished line. Our hemp is OCS certified.


In addition to using eco-friendly fabrics, we print our clothes in Montreal using water-based inks that have been tested and formulated to be Non-Phthalates (inks or compounds that do not contain PVC resins or phthalate plasticizers). These inks also comply with OEKO-TEX® Standard 100 and do not contain any chemicals that may cause cancer or be harmful to reproduction.

We are committed to going even further than eco-friendly fabrics and local manufacturing to help the planet survive. We have taken steps to ensure that all of the components of our products are environmentally friendly. So we eliminated plastic buttons and replaced them with corozo and coconut buttons: natural and biodegradable materials. Our zippers are made of polyester and recycled plastic. Our clothing labels are made from recycled polyester, organic cotton, or biodegradable ink transfers. Our paper labels can be planted to grow flowers.

From design to finish, we continuously evaluate each element of our products to perfect them.